Cover photo for Busyness doesn't have to be your business! - Photo of Julia and her daughter walking in the forest towards the beach.

Busyness doesn’t have to be your business!

By Julia Wiklander

Why is it that we’ve defined success by busyness – being busy all the time? Or is it that we’ve defined normal by having too much on our plate? 

It’s like, whenever someone asks how things are, we need to say: “oh, it’s a lot” or “yeah, I’m busy”.

I started my business for more freedom to make a difference and have more time for what matters most. Yet, I still found myself time and time again knees deep in to-do’s. 

It wasn’t only that I did have a lot to do – because as an entrepreneur, you definitely do. It was also the fact that I felt like I had to be busy. 

Even when I began to reprioritize and set up amazing systems that allowed me to work less – I felt like I had to say I was busy. It’s like I’d be shamed for not being busy all the time. 

It’s interesting how we have set up a culture around being busy. 

Like it’s totally normal – and the way things should be. 

Now, the negative effects of our constant state of busyness are many. 

Stress, overwhelm and anxiety is incredibly common – and mental illness is on the rise around the world.

This culture infiltrates our societies and we pass on the pressure to the coming generations. 

The idea of “having it all” as women, has compounding effects on girls and young women – especially for black, indigenous and other people of color. The pressure to have a successful career, a beautiful family, and an amazing social life, is also something that builds up even more with social media. 

The busyness culture stems from how things have been done for so long. Masculine traits and leadership has been the norm. 

Even though we’ve come so far in our work for gender equality in Sweden – where we’re from – so many people, especially women and girls, are still bearing the brunt of busyness culture. 

It takes away time with our kids, our partners, our friends and doing things for the pleasure of it. 

As an entrepreneur, it’s so easy to get trapped. 

You start a business for more freedom and time, but end up working more and perhaps even earning less. And sure, you’re passionate about what you do. But it still takes its toll and doesn’t allow you to prioritize everything in your life that matters most. 

But, here’s the thing… 

Busyness doesn’t have to be your business! 

There are ways to redefine success in your life and business when you focus on what matters most. 

The components you need for a foundation that’s defined by what matters most to you are: 

  • Awareness. You need to be aware of what truly matters to YOU. This is different for everyone, which is why there is no, one-size-fits-all solution
  • Your mindset. Auditing your thoughts and working on your mindset is essential here. We’ve been conditioned to believe so many lies. Like, that working hard is the only way. That doing “all the things” as a woman is how it’s supposed to be done. That asking for money, or even talking about it, is rude. We need to reframe our reality from within. 
  • Business fundamentals. As an entrepreneur, you need to know the in’s and out’s of how to run a successful business. This will allow you to create the reality that you’re longing for. 
  • Impactful communication. Having a great business idea is all well, but in order to truly make an impact for others and in your own life, you need to become a master of impactful storytelling and marketing. It’s not about being sleazy. It’s about attracting your ideal clients and customers, so that you can create true value and meaning in the world. 
  • Strategic action. You need a powerful strategy that will keep you on track with tools to prioritize your tasks on a regular basis, and to grow your business in the direction you want it to. Taking strategic action will allow you to always feel like you’re on the right track. Even if you’re not always busy. 

Creating a business with your uniqueness and highest priorities as its heart and soul, will allow you to define your life on your terms. 

For me, it’s been about moving away from stress and overwhelm – and the constant feeling of not being enough. Now, my starting point is joy, flow and ease. I have much more quality time with my kids – without being constantly distracted by my to do list. And although it’s daily work to stay on track with my mindset and business, it’s so much easier now than just a few years ago. 

If you’re ready to build a strong foundation for your business and life, that’s defined by what matters most, come join our 5 Week Foundation Program!

It it we’ll help you to build your foundation in alignment with the points above. You can join if you’ve had a business for a few years but you’re just not where you want to be yet – or if you are planning on starting a business, but haven’t got round to it yet. 

We want to support you to create real joy and freedom in your life, with a business that truly makes a positive impact for others. 

If you have any questions about the program, send us an email at hello@growandredefine.com

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Julia Wiklander

Julia Wiklander

I’m the co-founder of Grow & Redefine and founder of Girls’ Globe, a social entrepreneur and risk-taker open to growing and redefining what our lives can be.
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