Uncertainty Cover photo, New York City skyline at sunrise.

How to Navigate Uncertainty as an Entrepreneur

By Julia Wiklander

Entrepreneurship can be really hard. It’s a path full of uncertainty and risk, which humans typically want to resist. As an entrepreneur, you’re trying to create something from thin air – and you don’t know how it is going to go.

I want to normalize all of the difficult things that entrepreneurship entails.

Not only do you have to work creating something that can be of use or enjoyment for others, you’re also creating a totally new you. It’s a journey of constantly overcoming obstacles (many times the ones within you). You need to pick yourself up and dust yourself off when you’re not feeling great. Because if you’re not doing the work, who is?

Ultimately, everything is on your own shoulders and it can be feel like a really, really heavy burden to carry.

It is really tough. You can feel like you’re doing all things alone. You can feel like you’re struggling to reach your goals. It might feel like you’re constantly Day in and day out, all the work can seem like a struggle.

You can feel like you’re not enough, like you’re not working enough. Then when you’re working working, it can seem like all of the other things in your life are just falling apart. Being the mother of two small children I can say that it’s really difficult to stay afloat sometimes.

Entrepreneurship is a journey for the brave – or actually – the resilient.

On the one hand you have to be really focused on what it is you want, and be brave enough to take risks and get out of your comfort zone. And on the other hand you have to be ready to dust yourself off and move forward despite setbacks or failures.

The thing is, as an entrepreneur, you just don’t know how things will turn out – but you’ve got to keep going anyways.

Here are 3 things that will allow you to navigate uncertainty and help build resilience as an entrepreneur.

1. Listen to your body and what you’re feeling

As an entrepreneur, you’re told to take action. Be consistent. Do all the things. Keep going. The risk is that the we bottle up our feelings until they seap up into major anxiety or burnout.

Instead of ignoring your emotions, allow yourself to feel all the feels. It’s okay to feel like it’s a struggle. It’s okay to break down and cry sometimes and say, “I don’t know if I can do this”. Because when we feel those emotions, we can start to uncover the fears and limiting beliefs lurking there in the first place.

2. Counter your limiting beliefs and fears

It’s the lurking fear and limiting beliefs that become sabotages that limit us to take action. If you’re lying in bed feeling miserable and having a hard time getting up in the morning – your fears and limiting beliefs may be trying to keep you safe – so they paralyze you. A subconscious part of you might be saying, “it’s better to not take action because you might fail”.

Yet, what’s far worse than “failing” is not trying at all.

Entrepreneurship is a growth journey, and growing is really uncomfortable. As a conscious entrepreneur you need to embrace the discomfort. You need to embrace the things that are hard and difficult because it’s all a part of your journey.

When you can come to that place of knowing that – “okay, well this is just a part of the journey. This is something that I have to experience, and this is something that I can grow from.”

Then all of a sudden those feelings and emotions have a purpose. They’re telling you something. You might have something within you to heal. Maybe you actually need to take a break and your body is telling you to slow down and prioritize your self care. The story you might be telling yourself is that you need to hustle to succeed. However, if you’re not prioritizing yourself and your own health, then it is so incredibly easy to fall into that trap of trying to do it all. That leads to stress and overwhelm and the feelings of not being enough.

When you counter your limiting beliefs and tell yourself a new narrative, you can begin to prioritize what matters most to you.

3. Reconnect with your ambition and focus on what matters most

One of the best ways to counter your fears is to reconnect with your passion and ambition. Define your values, your why and your vision and goals. Let the positive emotions of passion and possibility outshine your fears.

Being a conscious entrepreneur is all about focusing on what matters most to you so that you can be your best self. And that doesn’t mean you won’t fall apart sometimes. But the thing is that you’re not broken. It’s just part of the process.

You have the choice to pick up the pieces that you want to keep. And you can say, “hey, you know what, I’m moving on from this fear” or “I’m just allowing that fear to take a backseat right now, because I know that I’m more than those fears.”

Instead of pushing with the weight of fear holding you down, allow yourself the growth to disarm fear and navigate uncertainty boldly. If not now, when is it time for you navigate uncertainty as an entrepreneur and redefine your life by what matters most?

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Julia Wiklander

Julia Wiklander

I’m the co-founder of Grow & Redefine and founder of Girls’ Globe, a social entrepreneur and risk-taker open to growing and redefining what our lives can be.
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