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Cover photo for blog post Hustle Culture ends here. Photo of a woman holding a child's hand running happily from the waves on a beach.

Hustle Culture Ends Here: Welcome Conscious Entrepreneurship

By Julia Wiklander

A lot of the business advice that we’ve received as entrepreneurs really embraces the hustle. “Just work hard, do more and keep pushing” is what the experts have said. It’s a strong part of a lot of cultures around the world. Yet, the advice is deeply flawed. It doesn’t take into account the most important things to focus on – like your own personal wellbeing. Instead, we’re encouraged to compare ourselves to others and keep going, until we can’t any more. Well, we want to tell you this: Hustle culture ends here!

As conscious entrepreneurs, we want to create a business and life defined by what matters most.

A large part of creating a business is because you want to be your own boss – create the freedom you want in life to use your uniqueness for good in the world.

For me, a large part of entrepreneurship stemmed from a strong passion to help others, coupled with the feeling that I just didn’t fit in to the 9-to-5 mold. I wanted more time for my family – while doing meaningful and creative work. 

The pitfall is that while trying to “have it all”, we try to do it all. 

And I’ve felt it. In 2019 I had a major stress overload. With two small children and working hard to succeed as an entrepreneur, I constantly felt that I wasn’t enough. To make matters worse – hustle culture was ALL around me. Do more! Be more! Show up more! Do everything!

I had set the bar too high – trying to do it all. 

After deep mindset work, continuous self care and intentional strategizing I’ve created foundation that’s aligned with my vision for my life and work. 

I’ve simplified a lot. Taken out non-essential tasks, outsourced things I don’t enjoy and set up systems that make my work so much easier. 

Despite having had strong feelings that I “need to work harder”, I now work short days and pick up my kids early – because I really want to. And the amazing thing is, I do it guilt free!

My self-care is now an essential part of my day – just like eating and sleeping. 

Say goodbye to hustle culture!

I truly believe that you don’t have to do it all. You are enough!

If you have big dreams for your business, life and the impact you want to have in the world – just know that you need to prioritise YOU. 

We started Grow & Redefine to help you build a sustainable business and life that is defined by what matters most. 

​This past year has been overwhelming for SO many – and for entrepreneurs it has meant pivoting, changing strategies, and perhaps barely surviving. 

Markus and I are dedicated to support you on your business journey as a conscious entrepreneur. We’re committed to helping you to:

  • simplify your work.
  • earn more by creating a business that serves people and planet.
  • ​get focused on what TRULY matters for you and your big vision.
  • create a bullet-proof (and pandemic-proof) strategy for your business and life.
  • find community in the lonely entrepreneurship journey.

And we want to do it by giving you down-to-earth, dreams-to-the-stars, hustle-free mentorship!

If you’re curious to know more about how we can help you – we’d love for you to subscribe to our emails so that you’re the first to know about the new things coming soon that will help you on your journey.

Here’s to doing business smarter, not harder. We hope you are ready to leave hustle culture behind and embrace ease and flow. All by simplifying your work and prioritizing the heart of your business – you.

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Julia Wiklander

Julia Wiklander

I’m the co-founder of Grow & Redefine and founder of Girls’ Globe, a social entrepreneur and risk-taker open to growing and redefining what our lives can be.
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